An older model of Foursquare inspired individuals to “check in” to free up their metropolis. Four Square’s head, Add Crazy of product, Alex Rainer, is testing the place-primarily based social community he designed with long-time pal Dennis Crowley. After four extremely intense and lucrative years at Foursquare, it may be time for me to move on,” Rainer wrote in a post published on Wednesday on his private blog.
Rainer has been a cohort of Crowley’s because before the 2 of them worked collectively on dodgeball, a place-sharing service was once the predecessor to Foursquare. His exit comes as the New York-based firm, which has a modest consumer base of 40 million people, finds itself in an awkward place of having to generate income. In contrast, it nonetheless determines one of the simplest ways to promote itself to the masses. Despite popularizing the concept of checking in to venues, Foursquare’s pitch, du jour, is that it’s a master at local search — aka it is a greater version of Yelp.
“Dennis and Alex have recognized each other for more than ten years and came to this determination together after weeks of discussions,” a company spokesperson advised CNET. “After four years of working non-stop to help construct Foursquare to the place it is lately, including our current product cycle, Alex wanted to take a deep breath before transferring onto something new. Realizing this is a crucial time within the company’s history as ever, each of them and Dennis conceived this determination best set Foursquare up for the future.”
Four-12 months-old Foursquare has had its ups and downs and is still struggling to find its identity in a social networking world at the moment dominated with the aid of cell messaging and picture apps. Be it for private reasons or otherwise, Rainer’s exit at this “the most important time” is a telling indication that Foursquare is still miles away from checking into an actual industry.
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Rainer mentioned he has no fast plans excluding to “slow down and take a deep breath for what looks like the primary time in 4 years.
