An older model of Foursquare inspired individuals to “check in” to free up their metropolis.
Four square’s head Add Crazy of product, Alex Rainer, is testing of the place-primarily based social community he designed with long-time pal Dennis Crowley.
“After four extremely intense and lucrative years at Foursquare, it can be time for me to maneuver on,” Rainer wrote in a publish Wednesday on his non-public weblog.
Rainer has been a cohort of Crowley’s for the reason that prior to the 2 of them worked collectively on Dodge ball, a place-sharing service that was once the predecessor to Foursquare. His exit comes as the new York-based totally firm, which has a modest consumer base of 40 million people, finds itself within the awkward place of getting to generate income whereas it nonetheless determines one of the simplest ways promote itself to the lots. Despite popularizing the concept of checking in to venues, four square’s pitch du jour is that it’s a master at local search — aka it is a greater version of Yelp.
“Dennis and Alex have recognized each different for greater than ten years and came to this determination together after weeks of discussions,” a company spokesperson advised CNET. “After four years of working non-stop to help construct Foursquare to the place it is lately, including our current product cycle, Alex wanted to take a deep breath prior to transferring onto something new. Realizing this is as crucial time within the company’s history as ever, each he and Dennis concept this determination best set foursquare up for the future.”
Four-12 months-outdated Foursquare has had its u.s.a.and downs and is still struggling to seek out its id in a social networking world at the moment dominated with the aid of cell messaging and picture apps. Be it for private reasons or otherwise, Rainer’s exit at this “the most important time” is a telling indication that foursquare is still miles away from checking into an actual industry.
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Rainer mentioned he has no fast plans excluding to “slow down and take a deep breath for what looks like the primary time in 4 years.”