Celkon to spend Rs. 100 crore on brand promotion

mobile-app-work-635.jpg Mobile cellphone maker Celkon Impex Pvt Ltd said it would spend Rs. a hundred crore in opposition to brand promoting, including sponsoring cricket fits and type displays, in the present fiscal. Y Guru, Chairman and managing director, Celkon mentioned after the tri-sequence cricket series, the logo become standard and there are change enquiries from as many as 17 nations. “As a model, Celkon has immensely benefited from the cricket fit sponsorship. remaining 12 months, we spent Rs.58 crore. This yr we need to spend Rs. 100 crore for brand building. “We are in talks with companies to sponsor some more cricket suits in this yr. We could lengthen model promoting by means of associating with fashion shows also,” Guru informed journalists Hyderabad. According to him, Digicel, the largest cellular telecommunications operator within the Caribbean has approached Celkon for a conceivable association there. He mentioned the company targets clock Rs. 1,000-1,200 crore revenues within the present year with the aid of registering a million cell phone gross sales monthly with the aid of the top of December. “Currently we are selling 5 lakh units a month. we predict it to go up to 7 lakh from this month and it will touch one million units monthly with the aid of the end of December,” Guru stated. Replying to a question, he stated the corporate may begin exports within the current fiscal once the desired licences are in location. Celkon has launched ‘signature collection’ of its mid ranged sensible cellphone throughout the tri-collection. It also plans to launch 2 new range cell phones-Monalisa collection and Campus collection by way of next month. Monalisa sequence will likely be in the high finish range with Jellybean Android running machine, whereas Campus sequence is aimed on the youth, Guru said.

Author: Rohit Shetty

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