Home Cellphone Talks Celkon to spend Rs. 100 crore on brand promotion

Celkon to spend Rs. 100 crore on brand promotion


Mobile cellphone maker Celkon Impex Pvt Ltd said it would spend Rs. a hundred crore in opposition to brand promoting, including sponsoring cricket fits and type displays, in the present fiscal. Y Guru, Chairman, and managing director, Celkon mentioned after the tri-sequence cricket series, the logo becomes standard, and there are change inquiries from as many as 17 nations.

As a model, Celkon has immensely benefited from the cricket fit sponsorship. Remaining 12 months, we spent Rs.58 crore. This yr we need to spend Rs. 100 crore for brand building. “We are in talks with companies to sponsor some more cricket suits this yr. We could lengthen model promoting employing associating with fashion shows also.


Guru informed journalists Hyderabad. According to him, Digicel, the largest cellular telecommunications operator within the Caribbean, has approached Celkon for a conceivable association. He mentioned the company targets clock Rs. 1,000-1,200 crore revenues within the present year with the aid of registering a million cell phone gross sales monthly with the aid of the top of December. “Currently we are selling 5 lakh units a month.

We predict it to go up to 7 lakh from this month, and it will touch one million units monthly with the aid of the end of December,” Guru stated. Replying to a question, he stated the corporate might begin exports within the current fiscal once the desired licenses are in location. Celkon has launched the ‘signature collection’ of its mid-ranged sensible cellphone throughout the tri-collection.

It also plans to launch 2 new range cell phones-Monalisa collection and the Campus collection by way of next month. Monalisa sequence will likely be in the high finish range with Jellybean Android running machine, whereas Campus sequence is aimed at the youth, Guru said.