Mobile cellphone maker Celkon Impex Pvt Ltd said it would spend Rs. a hundred crore in opposition to brand promotion, including sponsoring cricket fits and fashion shows, in the present fiscal. Y Guru, Chairman and Managing Director, Celkon, mentioned that after the tri-sequence cricket series, the logo becomes standard, and there are inquiries from as many as 17 nations.
As a model, Celkon has immensely benefited from the cricket fit sponsorship. Remaining 12 months, we spent Rs . 58 crore. This year, we need to spend Rs. 100 crore on brand building. “We are in talks with companies to sponsor some more cricket suits this year. We could lengthen the model by promoting employing associating with fashion shows also.
Guru informed journalists in Hyderabad. According to him, Digicel, the largest cellular telecommunications operator within the Caribbean, has approached Celkon for a conceivable association. He mentioned the company targets Rs. 1,000-1,200 crore revenues within the present year with the aid of registering a million cell phone gross sales monthly by the aid of the top of December. Currently, we are selling 5 lakh units a month.
We predict it to go up to 7 lakh from this month, and it will touch one million units monthly with the aid of the end of December,” Guru stated. Replying to a question, he stated the corporation might begin exports within the current fiscal year once the desired licenses are in place. Celkon has launched the ‘signature collection’ of its mid-range sensible cellphone throughout the tri-collection.
It also plans to launch 2 new ranges of cell phones- Monalisa collection and the Campus collection by way of next month. Monalisa sequence will likely be in the high finish range with Jellybean Android running machine, whereas the Campus sequence is aimed at the youth, Guru said.
