Astrology as a Service Shows How Tech Is Disrupting Everything

Chandan Tiwari is the founder of Vedic Rishi, an astrology-generation Shows services issuer with an API everybody can plug into an app or internet site to offer users with horoscopes, predictions, and astrological calculations. Tiwari, an engineer who began the organization even as nonetheless in university, comes from a family of astrologers and talks glibly approximately bringing together the “technology” and artwork of astrology.


When you watched of astrology, you do not typically come to be deliberating technology. The photo is of vintage guys sporting a large number of earrings with unique stones, sitting go-legged on crisp white sheets. But much like each other component of lifestyles, astrology has also modified lots thanks to era over the years.

People have been selling “Castro” software for years, and it has lengthy been taken into consideration one of the three countrywide obsessions of India, our ABCs – Astrology, Bollywood, and Cricket.

But in at the least cricket and cinema, the impact of generation appears to be greater direct. Replay cameras, movement tracking, and excessive tech tools have modified all sports; mega-hits inclusive of Baahubali 2 would not be feasible without enhancements in technology. In the case of astrology, has era changed whatever past the approach of distribution?

In a few approaches, it has, if you’re to agree with Tiwari. “There is lots of various facts, a lot of one of a kind calculations that you need to carry out,” he explains. “And it is now not about predicting the destiny, but greater about information the arena around you. So my father used to do all these calculations manually, and I began to think of how we are able to automate the method.”

Castro API tendencies Castro

“I turned into in university at the time, and there had been a number of software to be had to do that, but they were very luxurious, and it changed into all locked down,” he keeps. “We began to have a look at how to do that in-residence. I started to read a variety of books [on astrology] and that is when I started to get interested in astrology as properly, and it turned into quite interesting to realize – there are so many matters to recognize, now not even a full-time astrologer might know all of the matters.”

Getting records collectively, placing collectively searchable databases, and go-referencing information to build algorithms, Tiwari set approximately constructing a tool that could be customizable to unique wishes, however also capable of providing tons faster results than journeying an astrologer. At the identical time, all of this became still based totally on classical texts of the subject, something Tiwari sees as a tremendous.

Early iterations helped calculate information which includes eclipses, or the placement of the sun and the moon, depending on time and date, and operating out things such as angles and connecting that with various inferences. By this point in mid-2007, the Vedic Rishi website online had 35,000 registered customers, but it was being developed and run as a hobby for Tiwari, as a one-guy operation. When he completed his schooling and became employed through TCS in 2010, work slowed.

At this factor, Tiwari recollects, Vedic Rishi had crossed one hundred,000 users, but it wasn’t being monetised. Things commenced to exchange but, says Rishi, as the emails, he was getting on the website went from the same old “should I take this task,” or “how can I improve my fortunes,” and people began to ask about the software program.

“People started asking in which I was given the software program from,” says Tiwari, “and if I said that I’d made it, then they would ask if they are able to rent it, or if they can buy it. I wasn’t interested in promoting it, so I made it available online. But the messages kept coming, and I commenced to reflect consideration on how we will make a commercial enterprise out of this without charging the give up the user.”

Castro app demo Castro

At TCS, Tiwari’s paintings experience were in designing interfaces, and he determined that making an API would be the pleasant solution. “There are APIs for pretty much everything in the world, however [three years ago] I wasn’t finding something for astrology,” says Tiwari. More are available now, as some short searching proved, though you may definitely locate greater people presenting software program tools or internet site, as opposed to APIs that can be used some other place.

“We determined to provide some simple features, which include the planetary position, for example, thru the API,” says Tiwari. “This is how our B2B commercial enterprise advanced. Dating, matchmaking, horoscopes, these are a number of the matters that may now be checked using the API.”

The API itself is unfastened for restrained use; any developer can start experimenting with it to see if it’s useful for them. But the money that Vedic Rishi makes comes from it is 150-plus paying subscribers. The version is primarily based on the variety of functions that a publisher selects, and the variety of requests made the usage of the API. Tiwari says his customers encompass the Hindustan Times, whose website he says is one in every of the most important sources of site visitors for the Astro API. The Hindu, the Asian Age, and the Indian Express all have astrology sections as nicely, a testament to the popularity of the perception, even as we stay in a world wherein a tweet might have more of an effect on your life than the alignment of planets.

The oft-rebranded Tazo is some other client, and others include matrimonial websites Maheshwari.Org, BigMatrimony, and USShaadi.Com.

Vedic courting Castro

It’s clear that there’s an audience for the content that Tiwari is imparting, but thinking about we’re talking approximately astrology, the query comes up – why even trouble with algorithms and calculations? Surely he should without a doubt use a random text choice tool, no greater complex than a Twitter bot, to spew out something proper.

Tiwari would not get worked up at the inspiration – there’s an experience that he’s used to dealing with skeptics. Instead, he gently says that astrology does not control results, but gives human beings with a framework to a method the world.

“Creating and the astrological characteristic is based totally on astronomical calculations,” he says. “Once you apprehend the algorithm then it’s no longer complicated at all. But what you have to do is carry together a number of distinct algorithms, and there are so many exclusive sects in Indian astrology that the majority do not truly recognize. But maximum of all, you want to paintings for your content and develop it in a manner that is surely useful. We’re constantly innovating and improving what we know, in order that our presenting is greater useful.”


“Astrology has been around on account that ages, however how people used to take it earlier is absolutely exclusive from how we’re portraying it,” he provides. “Things are not foretold through astrology, it’s miles a manual. Today it is portrayed as, you will get married at this age, you may have 3 motors, you will get a massive domestic. That is baseless. Astrology does now not do those things.”

Our skepticism remains, however, Tiwari is prepared for that as well, and adds, “it is okay if you disagree.” Regardless of that, it’s clear that there may be sufficient hobby in what the company gives for us to predict a bright destiny, and for a number of others who’re keen to offer Astrology as a Service.

4 Ways to Advertise Your Astrology Business (The Secret Is to Start for FREE)

Who else is set to release their astrology, new age or religious counseling commercial enterprise? Are you seeking out a few progressive, particular and worthwhile places to advertise your offerings… However, do not have plenty of finances to begin?

The reality is, as you probably already realize… About eighty-five% of all professional astrologers, psychics, mediums, electricity people and new age advisors of ANY kind in no way make any real cash in any respect.


It’s a tough, aggressive commercial enterprise… And success has much less to do with skill, as it does with strategy. (in different words, a number of the maximum well known in successful astrologers, clairvoyants, and spiritual coaches are the least proficient, and some of the BEST, wallow in obscurity for all time)

With that during thoughts, I need to provide you a very simple series of steps you can use to release your brand and business TODAY, beginning from scratch and pretty regularly, getting your first clients in a reply of days.

Curious? Let’s check the listing beneath!

1 – Article Syndication. Simply stated, writing articles (like this one) for the purpose of spreading your message around the net is a completely powerful way of extending your effect, and constructing your emblem, often of places which you couldn’t attain to your own. Remember, many content material directories get hundreds of thousands of site visitors a day, and the religious, private improvement and new age classes are VERY popular as nicely.

2 – Online Classifieds. Believe it or no longer, a number of my customers have built their entire agencies on the back of Craigslist and Backpage.Com. By distinctive feature in their hyper neighborhood recognition, you could quick and without difficulty establish yourself as a credible nonsecular teach or counselor on your local network with rapid, a laugh and FREE ads that convert like crazy. Remember, even in case you best get 2 or 3 responses in keeping with the ad, and you’re running 1 advert an afternoon (which is modest), and get 1 new client for each 3 or 4 calls, you could be earning exact cash within 10-14 days in case you keep it up!

Three – Find hyper nearby blogs and offer to make a contribution content material

Of route constructing your own emblem blog is critical… However so too is finding other local blogs and information resources to your network, and contributing to them. The fact is, 1 blog publish in art and entertainment or way of life section of your on-line newspaper or network site can generate enough site visitors to preserve you busy for weeks, months or even years to come. (The key is HOW you interact the traffic to preserve them coming again!)

4 – Start using Tumblr aggressively! Why? Because it is amusing, smooth and an innovative way to curate content on your area of interest… And to develop a community of enthusiasts, friends, and fans who will help you unfold your message and grow your target market. In many approaches, Tumblr is FAR advanced for commercial enterprise than Twitter and Facebook, and but… No longer 1 in 50 coaches, teachers, running shoes, and “religious experts” have ever used it. (it’s also 100% unfastened, and extraordinary amusing as well!)


The backside line?

If you sense an experience of PURPOSE and ardor approximately your capacity to assist, contribute and provide hope and recuperation to people of need, you CAN construct a hyper worthwhile, and rewarding commercial enterprise doing work which you love. But DON’T wait. Instead – in case your virtually correct at what you do, observe the easy tips above, and begin getting your first clients, BEFORE they discover someone who doesn’t have your present, instead).

Author: Rohit Shetty

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