Sony, Panasonic said to have ended OLED partnership

Panasonic executives sing their own praises a prototype of a 56-inch 4K OLED television on the 2013 CES.

Sony and Panasonic have reportedly ended an 18-month-old partnership aimed toward mass-producing OLED panels for big displays and televisions.

We have contacted each firm to substantiate the dissolution of the partnership, pronounced Wednesday within the Wall street Journal citing unnamed sources. Reuters later tested the record via firm spokespeople. We’ll update this post when we get our own affirmation.

The businesses introduced the partnership in June 2012, touting their intention of reducing costs of production and doubtlessly making the ultrathin OLED (natural light emitting diode) panels extra inexpensive to carriers looking to bring the expertise to future sets. That they had hoped to be in mass manufacturing by using the tip of this year, when the partnership deal was set to end.

However the eastern companies have it appears run into insurmountable technological hurdles on OLED panels and are as an alternative focusing their efforts on standard led monitors for therefore-referred to as 4K ultra high-definition televisions.

 

 

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Their South Korean rivals, LG and Samsung, have to this point led the OLED market, even though Sony used to be an early pioneer. But LG and Samsung have additionally reportedly been suffering from sales of the very pricey devices. They each and every have fifty five-inch fashions with preliminary worth tags of $10,000 and up.

 

Author: Rohit Shetty

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