Apple said to be working on ad-skipping tech for TV

There’s new gasoline for the fireplace that Apple’s working on know-how for an up to date tv set-high box or television platform.

Citing unnamed sources, tech writer Jessica Lessin (formerly of The Wall side road Journal), saysApple’s been meeting with cable firms to pitch a service that might allow television viewers to skip commercials.

That characteristic would be labored into a “top class” service Apple television owners would buy into, the document says, including that Apple would then pay networks when it passed off.

Apple’s tv set-high box continues to be restricted to prerecorded content as an alternative of are living tv channels, although that is expected to vary. Apple has dabbled in offering reside programming, however handiest its own shows, like keynote addresses and live shows. A sequence of rumors has pointed toward the corporate increasing from promoting content material a la carte to a subscription that will rival what folks buy from their cable suppliers. past this month, Apple used to be mentioned to be in late-stage talks with Time Warner Cable so as to add reside channels to the set-prime field, presumably within an app.


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Apple would now not be the first firm to offer customers a method to skip ads on television programming. TiVo and ReplayTV supplied the characteristic to customers more than a decade in the past, and it is considering that permeated to the DVRs cable providers offer to shoppers. more not too long ago, companies like Dish and its Hopper technology can skip business blocks, although the characteristic can also be restricted on certain programming and has raised criminal ire from major broadcast networks which say it violates copyright law.

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