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Apple said to be working on ad-skipping tech for TV

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There’s new gasoline for the fireplace that Apple’s working on know-how for an up-to-date TV set-high box or television platform. Citing unnamed sources, tech writer Jessica Lessin (formerly of The Wall side road Journal) says apples been meeting with cable firms to pitch a service that might allow television viewers to skip commercials.

That characteristic would be labored into a “top-class” service Apple television owners would buy into, the document says, including that Apple would then pay networks when it passed off. Apple’s tv set-high box continues to be restricted to prerecorded content as an alternative to our living tv channels, although that is expected to vary.

Apple has dabbled in offering reside programming, however handiest its own shows, like keynote addresses and live shows. A sequence of rumors has pointed toward the corporate increase from promoting content material a la carte to a subscription that will rival what folks buy from their cable suppliers. Past this month, Apple used to be mentioned to be in late-stage talks with Time Warner Cable to add reside channels to the set-prime field, presumably within an app.

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Apple would now not be the first firm to offer customers a method to skip ads on television programming. TiVo and ReplayTV supplied the characteristic to customers more than a decade in the past, and it is considering that permeated to the DVRs cable providers offer to shoppers.

More not too long ago, companies like Dish and its Hopper technology can skip business blocks. However, the character can also be restricted to certain programming and has raised criminal ire from major broadcast networks that violate copyright law.