AMD unveils new range of embedded chips for non-PC devices

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Developed Micro units Inc, focused on new markets as private laptop sales decline, unveiled chips designed to run slot machines, factory robots, airport indicators, medical gear and other units.

One among Silicon Valley’s oldest chipmakers, AMD has been losing cash as consumers increasingly prefer tabletsover laptops and computers.

AMD desires to customize extra of its chips for a variety of non-computer gadgets. It expects computer chip designs modified for those new devices to account for a minimum of a fifth of its earnings with the aid of the top of 2013.

The chips introduced Monday, all code-named after predatory birds such as the Bald Eagle, are for images, low-energy units and excessive-performance computing. they are going to be to be had subsequent yr.

AMD is planning a push into the small but rising microserver market, combining ARM Holdings’ structure most often used in smartphones with the x86 structure popular in servers. not like ARM chips for smartphones, AMD’s ARM chips shall be sixty four bits, allowing them to make better use of memory in data facilities.

“With x86 it’s something we have now had a long time. With ARM, we’re serving to build the 64-bit ecosystem along with trade leaders,” Arun Iyengar, normal manager of embedded solutions at AMD, instructed newshounds at a information conference.

Requested about development in non-pc markets, Iyengar stated AMD’s chips are broadly used in airplanes’ heads-up shows in addition to in clinical imaging equipment and factory robots.

 

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AMD processors are being utilized in Microsoft Corp’s upcoming Xbox One and Sony Corp’s subsequent-era playstation game consoles, both set to launch later this yr.

International shipments of PCs are prone to fall 9.7 percent this 12 months as consumers continue to want mobile gadgets, IDC mentioned in a latest report.

Author: Rohit Shetty

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