Blogging is about writing good content and making a follow-up after it gets published so that the post gets more and more traffic on the internet. Promotion of the content plays a key role in increasing the attraction to the visitors and helps the company of business startup fulfills its marketing objectives without incurring huge costs.
Therefore, it becomes essential for bloggers to promote their content as it is to write quality content so that they can hold the existing audience and reach out to new ones. This is possible only if you can present your post in front of the maximum number of readers in the shortest period of time.
Here are 4 steps you must follow after publishing your post so that you can maximize the number of viewers for your post:
1. Reading and Formatting the Posts
As soon as you publish your post, you must read it and format it, making sure that it is free of spelling mistakes and grammatical errors. Have a look at the headings, subheadings, links, images, and text formatting. While you re-read the post, you will detect the errors you could have missed in the earlier stages; even the minutest ones can be spotted in the final proofreading of the article. This proofreading will positively affect the quality of your post and make it more appealing to the readers.
2. Share the Post on Social Networking Sites
The next step to take after you publish your post is to share it on social networking sites such as Facebook, Pinterest, and Google, which will get a lot of traffic on your post. Adding a few lines about your post will help attract a larger number of viewers on social networking sites. When we talk about Facebook, you can share the post on your personal profile, various groups, and Facebook Fanpage. Another excellent site where you can share your post is LinkedIn, beneficial for posts related to startups and professional fields. You can also add a social sharing button for each post to ensure that the readers can immediately hit it to share the content on their networks, maximizing the exposure to your post.
3. Share on Twitter
Another important platform to share your post after publication is Twitter, which gives the benefit of multiple shares for your posts. Make sure that the post is completely checked and formatted for all kinds of errors. Judicious use of promoted tweets can be a great way to reach out to a larger audience base and give promotional benefits to new startups or businesses.
4. Respond to Shares and Comments
Make your site viewers feel important by keeping a tab on shares and comments on your own website and social networking sites and responding to the same. The response to comments may vary from a simple thank you message to a more detailed one, depending upon the comment given by the viewer on your post. Ensure that you respond to comments in a moderate and friendly manner and try to ignore negative ones rather than respond to them by deleting them the same. Similarly, you must set some time every day to thank the viewers for having shared your post, which gives them a positive impression on account of interaction on your behalf.
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In addition to these essential post publishing steps, you can do a few other things to make a positive promotion of your post. You can comment on some other blogs related to your field, which can be of great help for subtle promotions and build a network for yourself. Additionally, you can have a small database of users or subscribers created for future use and alert them by e-mail regarding the promotion of your published post. Another useful promotional step for your post is to use blogging communities such as Viral Content Buzz and Social Buzz Club for this purpose. Ensure that you build a network with the right kind of viewers who will interact positively with you and share your posts without hesitation.
Berta Broxton is a web content writer who specializes in social media promotion as well as SEO. She is a web enthusiast who also has expertise in transcription, with transcription services such as audio transcription, speech to text, a better picture of which can be found at forgetranscriptions.com.